Sugro Annual Conference 2010

Every May Sugro holds its Annual Conference comprising two major events. Firstly, the Trade Show held on the Friday with 53 suppliers and over 200 deals and promotions for Sugro wholesalers to take advantage of. More importantly these are backed up with a national marketing template for the individual wholesale businesses to bring together a promotional leaflet on a local basis, selling and moving through Trade Show deals for their customers. In excess of £13 million worth of stock at wholesale was purchased and, certainly by the end of June, all of the promotional leaflets would have been distributed, the stock sold and delivered, and consequently huge volumes for our members, giving them an advantage over competitors in their area.

Secondly, on the Saturday we have a business session, this year made up of interviews with senior personnel from within our major supplier base, together with an outline of a survey that we conducted at the end of 2009. It certainly proved to be an interesting business session, even though trying to get a response from the audience to some of the points was a bit like trying to get blood out of a stone. Overall, the commercial side of our conference and business session proved to be successful and we now look forward to our next Annual Conference in May 2011 which will be held at the Hilton Hotel, Deansgate in Manchester.