Entering the conference season

After returning from a highly successful Sugro business convention and consequently looking at my diary for the next four months, it begins to hit home that we are entering the conference season for our trade channel. From a Sugro point of view it’s an excellent opportunity to talk to wholesalers and suppliers collectively, discuss strategic objectives and performance statistics and reinforce our mission statement.

The Sugro conference theme for this year is “Perfect Partners” - not a new speed dating service - but reinforcement that the success of all our businesses, whether supplier, wholesaler or retailer, is only as good as the partnerships we share. Principally this is about getting the products at the right price, with merchandised visibility to the consumer because you can’t sell anything if it’s not available or obscured from sale in some way.

I will tell you more about the Sugro conference in future blogs but, in the meantime, the conference season rolls on with the Today Group off to Madrid in the next seven days; the Federation of Wholesale Distributors (FWD) conference on 10th May; followed by the Sugro conference on 14th May; the Landmark conference at the end of the month in Dubrovnik and the Scottish Wholesale Association (SWA) conference on 18th June.

When all the conferences are finished, it will be interesting to establish the similarity of the message, because I believe the objective for all of these gatherings is ultimately the same - though they may be dressed differently. Let’s see how it progresses, I’m sure this will be the source of more blogs in the future.